A friend from church was organizing a fundraiser for a family who'd lost their home in a fire and got stuck on the description for the donation page — she wanted it to feel respectful and not overly dramatic, but also actually explain why the help was needed.
She gave an AI chatbot the real details of the situation and asked for a description that stated the need plainly, explained where the money would actually go, and ended with a clear, simple ask instead of a vague "anything helps" that doesn't tell people what their donation actually accomplishes.
It helped her strike a tone that was warm without being overwrought, and suggested breaking down the ask into rough categories — temporary housing, replacing essentials — so donors could see specifically what their contribution was going toward.
She ran the final version by the family before posting it, since it was their story to tell and she wanted them comfortable with exactly how it was framed. But having a clear structure to start from meant she wasn't staring at a blank text box trying to find the right words during an already stressful time.
People give more when they understand specifically what their money does, not when they're guessing at vague language. A clear, respectful description does more for a fundraiser than a longer, vaguer one ever will.
If you want the slow, no-jargon version of all this — the stuff I wish someone had handed me before I fumbled through it myself — that's exactly what I built On Ramp AI for. Check it out here.